Earlier this spring, both Uber and Lyft introduced new safety features and policies following the death of a university student who was kidnapped and murdered after getting into a vehicle she believed to be her Uber ride. Today, Lyft is announcing an expanded set of safety features and programs, including those that help riders find and identify their ride, alert emergency services if they believe they are in danger, and communicate ride issues back to Lyft support and drivers.
It’s also introducing a new driver and rider education program.
In April, Lyft had begun the process of making its app and service safer with the implementation of continuous background checks for drivers — something Uber had in place since 2018. It also said it was enhancing its identity verification process for drivers to prevent driver identity fraud on its platform.
Uber, meanwhile, had last month introduced new system banners and alerts to remind users to check their ride details — like the license plate, car make and model, as well as the driver’s name and photo. It had previously rolled out its own slate of safety features a year ago, which included its in-app Safety Center and an “Emergency” button.
In the weeks ahead, Lyft says it, too, will roll out an in-app feature that provides access to 911 from within its app for riders. (Drivers already had this feature in their own app, Lyft notes.)
Like Uber, Lyft is also redesigning its app to better highlight the ride details — and specifically, making it easier to see the license plate number. When the car arrives, the driver photo, car photo and license plate appear in a pop-up in the app, alongside a reminder to match … Read the rest