Some of the best real-time insights into Tesla and its global fleet of electric vehicles — outside the confines of its Silicon Valley headquarters — might be through the lens of TezLab, a tiny upstart in Brooklyn.
Now, a little more than two years after its founding, TezLab is on the verge of hitting what its founders believe is a tipping point of users, a milestone that could finally trigger a path to monetization. And it’s adding lots of new features to help accelerate that plan.
For the non-Tesla owner, the name TezLab is likely a foreign one. In certain circles though, namely Tesla owners obsessed with understanding how their electric vehicle performs, TezLab is a familiar friend.
Tezlab is a free app that’s like a Fitbit for a Tesla vehicle. Tesla owners who download the app can track their efficiency, total trip miles and use it to control certain functions of the vehicle, such as locking and unlocking the doors and heating and air conditioning. There’s even a gamification piece that lets users earn badges for hitting milestones or completing tasks.
The company has started to add new features as part of a longer term plan aimed at monetization.
One of these features, which crowdsources data like Waze to give insights and ratings on Tesla Supercharger stations, is rolling out now. The video below shows how this supercharger feature will function.
The Waze for supercharger feature is considered “phase one” of the company’s plans to broaden its crowdsourcing and social community.
The six-person team behind TezLab was born out of HappyFunCorp, a software engineering shop that builds apps for mobile, web, wearables and Internet of Things devices for clients that include Amazon, Facebook and Twitter, as well as an array of startups.